The Marketing Tactic Jim Jones Perfected

You’ve seen it. A timer in the corner of a webpage, counting down with ruthless precision. 00:04:37… 00:04:36… You feel your pulse quicken. Do I want this? I think I want this. The timer says I need to decide NOW.

That’s FOMO – Fear Of Missing Out – and it’s one of the oldest, most effective sales tools on the planet. Marketers didn’t invent it; they just weaponized it. Because missing out is genuinely uncomfortable for human beings. We’re wired that way.

I remember a conversation in a Texas Tech University restroom fifty-something years ago. A friend delivered alarming news: after age 25, she’d heard, a woman was more likely to be struck by lightning than to get married. We had fewer than three years to find Mr. Right, or we were destined for spinsterhood. Kaboom! FOMO!!!

Looking back, I can laugh. But at the time? That ticking clock was very loud.

As trivial as those worries seem now, they pale against something far more serious – the way FOMO is being deployed against us in the spiritual realm. And that is no laughing matter.


Cult Leaders and the Pressure Clock

Cult leaders are master craftsmen of FOMO. They’ve studied it, refined it, and elevated it to an art form.

The formula is almost always the same: I have special knowledge that is disappearing. The window to receive it – to join us, to be saved, to be among the chosen – is closing. If you walk out that door without committing, you will lose everything.

Jim Jones told his followers that the U.S. government was coming for them. Charles Manson told his that a race war was imminent and only his family would survive it. More recently, leaders of high-control groups use subtler versions of the same pressure: If you leave, you will lose your salvation. If you doubt, you will miss the blessing. If you don’t give now, God will pass you by.

The genius – and the evil – of this technique is that it short-circuits discernment. FOMO is designed to make you stop thinking and start reacting. Cult leaders know that a person who is calm, prayerful, and takes three days to make a decision is a person they may not be able to keep. So they eliminate the breathing room. They manufacture urgency.

Healthy spiritual communities never do this. A pastor, teacher, or ministry that pressures you to make irreversible decisions immediately – especially decisions involving your money, your relationships, or your theology – is raising a red flag worth heeding. God is patient. He is not a countdown clock. “The LORD is not slow to fulfill his promise as some count slowness, but is patient toward you, not wishing that any should perish…” (2 Peter 3:9)

If someone is rushing you in the name of God, slow down.


The Darker FOMO: Powers and Principalities in a Hurry

But let’s go deeper, because there’s a layer beneath even the cult leader’s manipulation. Scripture tells us that our struggle is not against flesh and blood, but against rulers, authorities, and powers of darkness (Ephesians 6:12). These are not metaphors. These are real spiritual entities – and here is something chilling to consider:

They know their time is short.

Revelation 12:12 says it plainly: “But woe to you, O earth and sea, for the devil has come down to you in great wrath, because he knows that his time is short!”

The enemy of our souls is operating under his own countdown clock – and he knows it. Which means he, too, is using FOMO. Not against himself, but against us. And he is using it in every arena he can reach.

Spiritual Counterfeits Flooding the Market

When a genuine product is about to be discontinued, the counterfeits multiply. The forces of darkness have flooded our era with counterfeit spirituality – New Age practices, mystical experiences disconnected from Scripture, “manifestation” theology, and feel-good gospels that promise transformation without repentance. The message underneath is subtle but powerful: Everyone else is finding peace and purpose through this. Don’t miss out. Don’t be left behind – spiritually, emotionally, culturally.

The pressure to find something to believe in is used to steer seekers away from the One who IS the Way, the Truth, and the Life.

The Urgency of Moral Surrender

Cultural FOMO is another weapon. You need to get on the right side of history – NOW. The window to be seen as compassionate, progressive, and relevant is closing. If your faith doesn’t evolve, you will be left behind.

This is the pressure that has driven many churches to abandon biblical truth in exchange for cultural approval. The urgency is manufactured. The timer is fake. But the capitulation has been real, and the damage to God’s Kingdom – the confusion sown among believers, especially the young – has been significant.

The Distraction Offensive

Perhaps the most underrated FOMO tactic is simply this: keeping us so distracted by the urgent that we neglect the important. If the powers of darkness can keep Christians endlessly scrolling, endlessly consuming, endlessly anxious about news cycles, social media comparisons, and the fear of missing whatever everyone else is talking about – they win without firing a single theological shot.

A believer who is too busy, too distracted, and too exhausted to pray, study, or serve is a believer who has been neutralized.

Division in the Body

Finally, FOMO is used to divide Christians from one another. You need to pick a side – NOW. The window for the church to remain relevant is closing, and our tribe has it right. Denominations, movements, and online communities use this pressure to demand loyalty and manufacture enemies. The body of Christ splinters. The world watches.


The Answer to Spiritual FOMO

Here’s the good news – and it is very good: we serve a God who operates outside of time. He invented time. He is not panicked. He is not checking a countdown clock.

The Bible could not be clearer that the end of this age is approaching. We are living in remarkable, sobering, and yes, exciting days. The signs are unmistakable.

But the answer to the enemy’s FOMO is not our own frantic scrambling. It is stillness, rootedness, and trust.

  • Know your Bible. A person grounded in Scripture is not easily rushed into a counterfeit.
  • Pray. Ask God for wisdom and discernment.
  • Guard your attention. What you feed your mind shapes what feels urgent to you.
  • Stay in community. Isolation is where FOMO festers; genuine fellowship is where it loses its power.
  • Remember who holds the clock. The enemy may know his time is short. But God’s people know how the story ends.

The only thing worth being urgent about is this: making sure the people around us know the One who offers eternal life before their time runs short. That’s not manipulation. That’s love.

And that timer? It’s real.


One of our best tactics against the powers of darkness is deep knowledge of the Bible. The study guides below will help you sink your teeth into the spiritual “meat” of God’s Word. (Hebrews 5:14)

Here are links to my blog indexes, so please click one and keep reading!
My Books, Workbooks, and Fun Books
Knowing the Unknowable One
Opening the Treasure Chest
Walking Heart-to-Heart with God
Walking Heart-to-Heart with Each Other
Fighting the Good Fight of Faith
Christian Mysteries: Why I Love Them!
List of Some Nonfiction Books You Don’t Want to Miss
Index of Assorted Topics

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